About SMS registration
SMS registration is a mandatory step before you can use Vello text messaging.
All businesses that send SMS messages to United States mobile numbers must complete SMS registration. The registration:
- Is a regulatory requirement from United States cellular carriers (for example, AT&T, Verizon, and T-Mobile)
- Prevents unwanted messages for clients (for example, spam and robocalls)
Note: From August 31, 2023, United States cellular carriers block SMS messages from businesses that do not complete SMS registration.
SMS registration is mandatory for all businesses that use 10-digit long code (10DLC) phone numbers to send text messages (for example, 123-456-7890). The text messages could include:
- Automatic reminder messages
- 2-way texts with your clients
As your text messaging provider and partner in client communications, IDEXX:
- Procures a 10-digit long-code phone number for you to use for text messages
- Completes the SMS registration process for you
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Pays the SMS registration fees for you
Until SMS registration is completed, Vello shows a Registration Pending message in its screens. When registration is completed, Vello removes the message and you can send text messages from Vello. The maximum time to complete SMS registration is two weeks.
Note: While you wait for SMS registration to complete, Vello continues to send SMS messages for appointment reminders and medical service reminders.